Privacy Policy


Effective Date: January 1st, 2020


Walnut Creek Chrysler Jeep Dodge Ram ("DEALERSHIP," "we," "us" or "our") respects the privacy of the information you have entrusted to us. This Privacy Policy ("Policy") applies to both the online and offline collection of personal information by DEALERSHIP. By using our website and services (collectively, the "Services"), you acknowledge you have read and understand the terms and conditions of this Policy. If you do not agree to the terms and conditions of this Policy, please do not use our Services.


PLEASE NOTE THE ARBITRATION PROVISION SET FORTH BELOW, WHICH MAY, EXCEPT WHERE AND TO THE EXTENT PROHIBITED BY LAW, REQUIRE YOU TO ARBITRATE ANY CLAIMS YOU MAY HAVE AGAINST DEALERSHIP ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY.


INFORMATION COLLECTED


Click here for our Notice at Collection of Personal Information, which lists the categories of personal information we collect from consumers and the purposes for collecting the information.

Below is a chart regarding the personal information we have collected about consumers during the last 12 months:


 Category of personal data Source(s) Purpose(s) for collection Disclosure to third parties
Identifiers, such as:
Name, postal address, email address, IP address, identification numbers (e.g., social security number, driver's license number, state identification number, military identification number or passport number)
1) Directly from consumers
2) 
Indirectly from consumers (e.g., from observing consumers' actions on our Services)
3) Third-party service providers, including advertising companies, analytics providers, and websites or companies that provide information regarding vehicles or provide listings of vehicles available for sale/lease, that forward identifiers provided by consumers
 1) To respond to consumers' requests and inquiries
2) Communicate with consumers regarding our products or services
3) Enter into and process transactions with consumers
4) Send marketing communications
5) Complete government forms
6) Confirm consumers' identity and that they are at least 18 years old
7) Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us
1) Disclosure for business purposes to internet service providers, analytics providers, payment processors and warranty, insurance or service contract administrators, if applicable to transaction
2) Disclosure for marketing purposes to advertising companies
3) Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership
4) Disclosure to state or federal agencies, when required by law
5) Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership
 Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as:
Phone number; insurance information; bank account number, credit card number, debit card number, or other financial information, including information relating to consumers' vehicle financing or lease terms, along with vehicle information; and/or signature(s).

1) Directly from consumers
2) Third-party service providers, including advertising companies and analytics providers
1) To respond to consumers' requests and inquiries
2) Communicate with consumers regarding our products or services
3) Enter into and process transactions with consumers
4) Send marketing communications
5) Complete government forms
6) Confirm insurance coverage
7) Confirm identity
8) Obtain authorization to collect payments
9) Collect payments
10) Confirm acknowledgement of receipt of documents we provide to consumers
1) Disclosure for business purposes to internet service providers, delivery services and payment processors
2) State or federal agencies, when required by law
3) Disclosure to vehicle manufacturer for marketing and analytical purposes, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership 
Protected classification characteristics under California or federal law, such as:
A photocopy/scan of government issued identification reveals personal information. For example:
Driver's license/state identification card - includes image, date of birth, physical description and gender;
Permanent resident card - includes image, date and place of birth;
Social security card - includes social security number;
Passport - includes image, date and place of birth and nationality;
Military ID - includes image and rank
1) Directly from consumers
2) Government's Military Lending Act website
1) To confirm identity
2) Confirm consumers are licensed to drive our vehicles or take delivery of a vehicle purchased or leased from us
3) Confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
4) Determine coverage under the Military Lending Act in connection with a financed vehicle transaction
5) Provide consumers with copies of certain documents written in the language in which their finance or lease  transaction was primarily negotiated, as required by law
6) Complete government forms
1) Disclosure to manufacturer or lender for processing applicable rebate
2) Disclosure to state or federal agencies, when required by law
 Commercial information, such as:
Vehicle information, ownership information, and current lease or finance terms
1)Directly from consumers
2) Third parties, such as vehicle manufacturer and/or advertising companies
1) Enter into and process transactions with consumers
2) Appraise consumers' vehicles
3) Send informational and marketing communications
4) Retain records of transactions as required by law
5) Fulfill the terms of a written warranty or product recall
6) Process warranty, insurance or service contract claims
7) Share information with state agencies as required by law
1) Disclosure for business purposes to payment processors, delivery services and warranty, insurance or service contract administrators, if applicable to transaction
2) Disclosure for safety and warranty purposes to vehicle manufacturer, if customer purchased/leased a new or certified vehicle or if their vehicle was serviced at our dealership
3) Disclosure to state or federal agencies, when required by law
Internet or other similar network activity information, such as:

IP address, browsing history, and search history

1) Indirectly from consumers (e.g., from observing consumers' actions on our Services)1) To communicate with consumers regarding our products and services
2) Improve user experiences by making our website easier to use and navigate, and more personalized based on the profile we create about consumers
1) Disclosure for business purposes to internet service providers
 Geolocation information, such as:

IP address and vehicle location (using GPS, as permitted by law)

1) Indirectly from consumers (e.g., from observing consumers' actions on our Services)
2) From vehicles equipped with GPS tracking (as permitted by law)
1) To respond to consumers' requests and inquiries
2) Enter into and process consumers' transactions with you
3) Send marketing communications
4) Track vehicles as permitted by law
1) Disclosure for business purposes to internet service providers
 Sensory data, such as

Audio information from voicemail messages and/or recorded phone calls (with consumers' consent)

1) Directly from consumers1) To communicate with you; some phone calls are recorded (with your consent) for training our staff and for quality assurance purposes N/A
Professional or employment-related information, such as:

Information regarding current occupation

 1) Directly from consumers1) To confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate
2) To confirm eligibility for employee discount pricing
3) Complete government forms, as required
1) Disclosure to manufacturer or lender for processing applicable rebate
2) Disclosure to state or federal agencies, when required by law
Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)), such as:

Information regarding whether a consumer is or will soon be a college graduate

1) Directly from consumers1) To confirm eligibility for a manufacturer or lender rebate and to apply for and process any such rebate1) Disclosure to manufacturer or lender for processing applicable rebate
 Inferences drawn from personal information to create a profile, such as:

Information regarding consumers' vehicle preferences and needs

 Indirectly from consumers (e.g., from observing consumers' actions on our Services)
Third-party service providers, including advertising companies and analytics providers
 To market our products and services to consumers N/A